NEW What it is: An all-in-one eyeshadow and primer palette with one primer and eight blendable shades in matte and shimmer finishes. What Else You Need to Know: These all-in-one eye palettes have everything you need to prime, shade, and highlight for runway-ready eyes. It includes an eye primer that reinforces shadow hold and enhances the look of pigment, and eight shades designed to blend beautifully and be used as either eyeshadow or liner.