Brite Neon blue glow in UV light semi perm colour

Brand new box of semi permanent hair colour that glows in UV light. Looks blue in normal light, but kind of purple under UV light (see picture). Never used. I can't claim it's NWT because there's no tag and the box isn't sealed (it wasn't when I bought it, no sticker). Washes out after 5-30 washes according to the box. Brite brand from Australia. Works best on very light/white blond hair or pre-lightened hair. Full disclosure: expiry date on the box is 12/07/2020