Bain Ultra-Violet is our purple shampoo for blonde hair used to tone brassy hair. This purple toning shampoo contains hyaluronic acid benefits to prevent damage and protect hair fibers. It is ideal for gray, light faux-blonde, lightened or bleached hair. The gentle cleansing formula of this anti-brass purple shampoo for blonde hair soothes and hydrates hair, leaving a lightweight feel, toning brassy hair and enhancing blond tones. Toning brassy hair is made easy with this purple shampoo for blonde hair. Instantly neutralizes brassy and yellow undertones Leaves hair 94% stronger when used with the Fondant Cicaflash Removes impurities & pollution particles Repairs the surface of the hair fiber up to 46% when combined with the Fondant Cicaflash